The Hospitality Art Exhibition presents research findings on the effects of visual art on guests’ attitudes and behavioral intentions in various hospitality settings.

Art profoundly impacts individuals, extending beyond mere aesthetic appeal to influence attention, emotions, well-being, attitudes, and behavioral intentions across different contexts, including tourism and hospitality. The Hospitality Art Project aims to explore the effects of various attributes of artwork in hospitality settings on guests’ emotions, attitudes, and booking intentions.

In-depth interviews, surveys, and online experiments have been conducted to better understand guests’ perceptions of visual art in hospitality and to analyze its effects on booking intentions, satisfaction, and other outcomes within hotels, online travel agencies, and sharing economy platforms.

UCF Rosen College of Hospitality Management Logo

Logos for UCF and Dr. Phillips Center
We extend particular gratitude to the staff and administration of Dr. Phillips Center for the Performing Arts for their partnership over the past ten years.

Thank You to Our Supporters

Logos for LIFE at UCF, OUC The Reliable One, Florida Arts and Culture, Downtown Orlando, Rockley Family Foundation, and Sigma Alpha Iota Philanthropies Inc.

Sponsored in part by the State of Florida through the 
Division of Arts and Culture and the National Endowment for the Arts.

  • The Judith and David Albertson Endowment in the Arts
  • Cartwright Family Humanities & Arts Endowment
  • Phil and Jane Easterling
  • LIFE at UCF
  • Orlando Downtown Development Board
  • OUC – The Reliable One
  • Women’s Club at UCF, Inc.

Thank You to Our Festival Partners

  • Dr. Phillips Center for the Performing Arts
  • National Young Composers Challenge
  • Orlando Family Stage
  • Orlando Shakes
  • Orlando Philharmonic Orchestra
  • UCF College of Health Professions and Sciences
  • UCF Global Perspectives and International Initiatives
  • UCF Rosen College of Hospitality Management
  • Winter Park Institute
  • WUCF